22 Impact.
Client: 22 Impact | Deliverables: 3 promo videos

The Client

22 Impact is a modelling and talent agency with a strong sense of what they are and how they want to be seen. They came to us for a polaroid day shoot in a London studio, needing content that could do more than one job. Attracting new talent, showcasing current talent to potential clients and capturing the day itself. Three videos, three purposes, one shoot to pull it all from.

What We Were There to Capture

A polaroid day is one of those shoots that has a natural energy to it if you let it breathe. Models in their element, the quiet confidence of people who know how to be in front of a camera, the details that make a high end agency feel like a high end agency. We filmed everything. Nothing was left to chance and nothing was left on the table.

The brief had a clear feeling attached to it. Luxury, considered, the kind of footage that makes the whole thing look effortless even when it isn't. A dreamlife quality without ever tipping into something that felt unreal or out of reach.

How We Work

Three videos from one day means you have to be deliberate about what you're capturing and why. The website video needed to represent the agency. The model showcase needed to do justice to the talent. The polaroid day video needed to feel like something worth being part of. We kept all three in mind throughout the shoot so the edit had exactly what it needed.

Delivered

Three promo videos out of a single London studio day. One for the website, one for the talent, one for the experience. All of them carrying the same standard the agency holds itself to.